Tens of millions of people have been tuning in for the 2024 Olympicsin Paris to watch the world's best athletes compete for gold.
Viewers have also been enthralled by some of the genetically-blessed athletes gracing their screens.
A number of competitors are going viral on social media, with some sports fans unable to get enough of their good looks.
Paraguayan swimmer Luana Alonso set the internet alight this week when she announced her retirementat the age of 20.
But while she may have left the world of Olympic swimming behind, Alonso - who is a student at the University of Texas - certainly has a bright career ahead of her in the spotlight.
Paraguayan swimmer Luana Alonso (pictured) is one of the many Olympians going viral on social media
Sports Illustrated has already questioned if the blonde beauty could become 'the next Livvy Dunne'
With her bombshell blonde hair and sculpted physique, Sports Illustrated has already tipped her as the potential 'next Livvy Dunne.'
Dunne, of course, is the college gymnastics sensation who has raked in millions of dollars thanks to lucrative endorsem*nt deals and an enormous social media following.
While Alfonso still has a long way to go before she's emulating Dunne's success, she has already racked up more than 380,000 Instagram followers.
Fans have flooded the Olympian's page with gushing comments, leading her to disable comments on her page to stop the onslaught.
Another stunner setting the internet alight is German track star Alica Schmidt, who has been dubbed 'the world's sexiest athlete.'
The 25-year-old was given the 'world's sexiest athlete' title by an Australian magazine and it's stuck ever since.
Alica often goes viral online, racking up more than two million followers on TikTok and five million on Instagram.
Her social media posts are filled with hundreds of comments, with a split between sports fans praising her athletic prowess and those who are simply there to admire her beauty.
Another stunner setting the internet alight is German track star Alica Schmidt (pictured) - who has been dubbed 'the world's sexiest athlete'
Alica often goes viral online, racking up more than two million followers on TikTok and five million on Instagram
While Alica is grateful that her social media following has given her some great sponsorship opportunities, she's adamant that sport is her top priority.
'The training is, of course, the main focus and all other things come behind that,' she told Olympics.com in 2022.
'But I also love to do some model jobs or take the people with me on social media. It's a big hobby of mine and I love to do that. But the main focus is sports.
It's not just the ladies racking up the likes and followers, with a number of male athletes also going viral during the Paris Olympics.
Photos of French diver Jules Bouyer (pictured) have been all over X, with fans gushing over the 22-year-old's impressive physique
He's already earned 150,000 followers on Instagram and is currently signed to Ford Models in France
Photos of French diver Jules Bouyer have been all over X, with fans gushing over the 22-year-old's impressive physique.
'Many countries Olympic uniforms were criticized for poor design. Fair to say, the French got the aquatics attire right,' one posted.
Another gushed, 'He could do anything to me and I'd still worship him like god.'
He's already earned 150,000 followers on Instagram and is currently signed to Ford Models in France.
Also going viral is Dutch swimmer Arno Kamminga, who stunned social media with his country's bizarre mesh swimming trunks.
Also going viral is Dutch swimmer Arno Kamminga (pictured), who stunned social media with his country's bizarre mesh swimming trunks
Colombian diver Daniel Restrepo (pictured) has also gone viral on Instagram thanks to a photo of him showering a pair of Speedos
One of the most viral images to come out of the Paris Olympics came from Steve Tomasin of the U.S. and Rodrigo Isgro of Argentina swapping Rugby shorts on the field
In some images, the swimwear created an optical illusion that revealed more than Arno may have bargained for.
'This is why the olympics has got me SEATED,' one fan posted to X.
Another wrote, 'Are those shorts see-through or something? LOL.'
Colombian diverDaniel Restrepo has also gone viral on Instagram thanks to a photo of him showering a pair of Speedos.
Despite Daniel having a small following of just 43,000, the image racked up 187,000 likes and 600 comments.
'I already know who I'm rooting for,' one fan commented, while another wrote, 'You have already one.'
One of the most viral images to come out of the Paris Olympics came fromSteve Tomasin of the U.S. and Rodrigo Isgro of Argentina.
After their Rugby Sevens match, the two players swapped shorts on the field in front of millions of viewers.
While the move was intended to show camaraderie between the pair, thirsty fans on social media couldn't resist turning it into something more.
'Bless the Olympics! These athletes knew exactly how to get rugby the world attention is properly deserves,' one fan posted to X.
Another jokes, 'This is my love language!'
